Pricing Strategy Workshop: How to Design and Implement Effective Channel Pricing
09/30/10
Eugene F Zelek, Jr., a Partner in the Firm's Business Law and Litigation Practice Groups, is a featured presenter at the "Pricing Strategy Workshop: How to Design and Implement Effective Channel Pricing," a full-day workshop sponsored by Frank Lynn & Associates, Inc.
What will I learn?
Many manufacturers are abandoning their traditional channel pricing and discount structures for functional- or activity-based structures. However, the implementation process can put a strain on company resources. The new pricing strategy can also become so complex that mangers are left wondering if the end result was worth the effort.
Our Pricing Strategy Workshop focuses on both the strategies and implementation issues that must be considered to influence channel behavior and deliver measurable results.
The workshop explores the advantages and disadvantages of a variety of discount structures, and will help you determine the best structure for your company. You'll learn that an effective channel pricing strategy pays a channel what they are worth and legally differentiates pricing between your distributors/dealers.
Who should attend?
Senior-level managers who:
- Want to learn more about discount structures
- Are frustrated with their current discount structure
- Have begun to, or are in the process of, re-evaluating their discount structure
Registration
Register online by clicking here. For groups of 2 or more contact Christie Schmidt at 312.558.4831 or email cschmidt@franklynn.com.
